When the topic of Electronic sports (eSports) is brought up, you might picture a group of friends gathered in the basement playing Xbox, PlayStation or some new online game. But that could not be further from reality. eSports is a unique competitive and cultural phenomenon where online viewers watch professional gamers compete worldwide. Professional eSports competition has become big business with live, in-person and remotely hosted events having prize money and engaged viewers in the millions.
Attention on veterans from the healthcare industry is at an all-time high. But increased non-VA healthcare options, digital-oriented patients, and strict guidelines of marketing at the VA are creating shifts in healthcare marketing to veterans. With this B2B to B2C change, there are a number of key implications that healthcare marketers should understand about B2V (Veteran) marketing.