In June, the Mission Act was implemented, enabling more veterans to receive care at local community providers instead of the traditional VA Medical Center setting. This has opened part of the vast Veteran healthcare market up to more healthcare providers, manufacturers, and pharmaceuticals. Early returns on efforts by aggressive firms seeking to gain a share and early share of the $50 billion Veteran healthcare market are showing that success is often connected with a firm’s understanding military cultural and other insights….
Call centers help save companies time so that they can improve their productivity and increase profit. But, call centers can also enhance a military veteran media campaign in key ways. In a series of recent case studies, veteran-targeted lead generation campaigns added a veteran-staffed call center and the results were impressive. There was a 30% increase in conversion to a sale, when the veteran customer learned they were talking to another veteran – this also held true with veteran family members.
When the topic of Electronic sports (eSports) is brought up, you might picture a group of friends gathered in the basement playing Xbox, PlayStation or some new online game. But that could not be further from reality. eSports is a unique competitive and cultural phenomenon where online viewers watch professional gamers compete worldwide. Professional eSports competition has become big business with live, in-person and remotely hosted events having prize money and engaged viewers in the millions.
In military recruiting’s “do more with less” culture, marketing and contracting officers are facing a big challenge. America’s booming economy, low unemployment rate, and a glut of nearly seven million unfilled jobs have military recruiting in a fierce battle with civilian employers and universities to attract qualified candidates. Add to this the fact that 71 percent of 17 to 24-year-old Americans are ineligible for military service; it’s easy to see the importance of getting the most out of every marketing effort. This article provides nine strategies to help energize government marketing RFPs to drive greater and more cost-effective results.
Attention on veterans from the healthcare industry is at an all-time high. But increased non-VA healthcare options, digital-oriented patients, and strict guidelines of marketing at the VA are creating shifts in healthcare marketing to veterans. With this B2B to B2C change, there are a number of key implications that healthcare marketers should understand about B2V (Veteran) marketing.
Content marketing is an effective element of every Military Veteran targeted campaign because it activates through owned and paid media channels like social media. Advertisers are best served by taking a mission-authentic approach paired with a deep knowledge of the military and veteran niche market. This authenticity gives them the ability to build deeper, more culturally relevant human relationships with their audience.
The SBA calls veterans one of the most successful group of business owners in America. So you would expect organizations would be pushing for supplier diversity through veteran owned businesses. But despite the focus on veteran employment through the diversity & inclusion community, there’s very little on supplier diversity around veteran owned businesses.
U.S. Navy Adm. (ret.) Mike Mullen coined the term “sea of goodwill” to describe the positive attitudes in the United States toward veterans and the military in general. However, amid the current sea of goodwill there is an undercurrent of discrimination against veterans, and it may surprise you where it is coming from.
25 million Americans have served in the U.S. armed forces, and you just need to look online or watch TV to see how advertisers are increasingly pursuing them. However, most companies don’t understand the veteran market segment opportunity and fewer understand their target insight. While it is not an exact analogy, thinking of military veterans as a part of the multicultural advertising mix gives marketers a framework to think about how they might act with this important market.
The Bunker welcomes its newest member to the first cohort of businesses: MARCH Marketing, a marketing firm specializing in communications to the military and veteran community. The Bunker is the part of Chicago’s entrepreneurial hub for digital startups, 1871, that targets veteran owned startups.