Military affinity is powerful, yet misunderstood

  • 86% of active military & veterans say their military service experience influences
    the decisions they make in their life

Creates both direct affinity and halo effect for a brand: for many companies military is their top
(or only) affinity program

  • Businesses like USAA have successfully leveraged the power of military affinity

  • 85% of active military and veterans seek to buy from businesses that offer military discount over those which don’t

B2V (Business to Veteran) communications
must be insightful and authentic

  • Over half of active military and veterans are turned off by communications pandering to veterans with overtly patriotic, disingenuous, or unauthentic messages

  • No veteran wrapper – Over 67% said they are less likely to consider buying a product or service if military images within an ad have obvious errors, for example hair too long, uniform not to regulations, or not physically fit

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MARCH Marketing are experts at tailoring a product or service for the military veteran market, tailor brand positioning for differentiation, and then reaching and influence the military and veteran-targeted audience through a variety of media.


Services include:

  • Military veteran marketing – Strategy, best practices, and marketing for military affinity and loyalty programs

  • Strategy Consulting – Research and insights driven strategic development for veteran programs and initiatives

  • Military veteran research – Experts in researching the military and veteran audience. Hold vast amount of proprietary insights into military veterans, active military, National Guard, reserve, and military spouses

  • Full-service marketing agency – Capabilities in new media, recruitment advertising, business development, online media, graphic development, video production, event marketing, social media, sales experience and public relations.  MARCH has a large, active network in the veteran marketing and government communities.

  • Advertising to the military and veteran audience – Experts in developing compelling and insightful communications to the military and veteran audience

  • Reaching the military and veteran audience through media – Understand unique media consumption and where to effectively reach military and veteran families. Plan and buy media on a large scale.

  • CRM - Includes a call center and virtual lead refinement center staffed with veterans and military spouses.

 

Our Clients