Marketing Tactics

Is eSports replacing traditional sports for military recruiting?

Is eSports replacing traditional sports for military recruiting?

When the topic of Electronic sports (eSports) is brought up, you might picture a group of friends gathered in the basement playing Xbox, PlayStation or some new online game. But that could not be further from reality.  eSports is a unique competitive and cultural phenomenon where online viewers watch professional gamers compete worldwide.  Professional eSports competition has become big business with live, in-person and remotely hosted events having prize money and engaged viewers in the millions.

Nine strategies to energize government marketing RFPs

Nine strategies to energize government marketing RFPs

In military recruiting’s “do more with less” culture, marketing and contracting officers are facing a big challenge.  America’s booming economy, low unemployment rate, and a glut of nearly seven million unfilled jobs have military recruiting in a fierce battle with civilian employers and universities to attract qualified candidates.  Add to this the fact that 71 percent of 17 to 24-year-old Americans are ineligible for military service; it’s easy to see the importance of getting the most out of every marketing effort.  This article provides nine strategies to help energize government marketing RFPs to drive greater and more cost-effective results.

Content Marketing To The Military Veteran Community

Content Marketing To The Military Veteran Community

Content marketing is an effective element of every Military Veteran targeted campaign because it activates through owned and paid media channels like social media.  Advertisers are best served by taking a mission-authentic approach paired with a deep knowledge of the military and veteran niche market. This authenticity gives them the ability to build deeper, more culturally relevant human relationships with their audience.