Healthcare

Healthcare Marketing to Veterans is Going Retail

Healthcare Marketing to Veterans is Going Retail

Attention on veterans from the healthcare industry is at an all-time high.  But increased non-VA healthcare options, digital-oriented patients, and strict guidelines of marketing at the VA are creating shifts in healthcare marketing to veterans.  With this B2B to B2C change, there are a number of key implications that healthcare marketers should understand about B2V (Veteran) marketing.