25 million Americans have served in the U.S. armed forces, and you just need to look online or watch TV to see how advertisers are increasingly pursuing them. However, most companies don’t understand the veteran market segment opportunity and fewer understand their target insight. While it is not an exact analogy, thinking of military veterans as a part of the multicultural advertising mix gives marketers a framework to think about how they might act with this important market.
Today MARCH is proud to help veterans find jobs at the Northern Virginia Technology Council (NVTC) Veteran Employment Day.
MARCH was honored today to have company president, Tom Aiello, speak at the Rebuilding Together National Conference about veteran housing. Honored to have wounded warrior and American hero, Sergeant Johnny Agbi on hand for the event.
MARCH Marketing’s team was honored today to meet 2 of the original
Tuskegee Airman. At the Volunteers of America Veterans Leadership
Luncheon today in Chicago.