Veteran Marketing: Connecting Brands to the Military & Veteran Audience

Connect to the 25 million in “Generation V (Veteran)”

 

Military affinity is a powerful, yet misunderstood
  • 86% of active military & veterans say their military service experience influences the decisions they make in their life
Creates both direct affinity and halo effect for a brand
For many companies military is their top (or only) affinity program
  • Businesses like USAA have successfully leveraged the power of military affinity
  • 85% of active military and veterans seek to buy from businesses that offer military discount over those which don’t
B2V (Business to Veteran) communications must be insightful and authentic
  • Over half of active military and veterans are turned off by communications pandering to veterans with overtly patriotic, disingenuous, or unauthentic messages
  • No veteran wrapper – Over 67% said they are less likely to consider buying a product or service if military images within an ad have obvious errors, for example hair too long, uniform not to regulations, or not physically fit
MARCH Marketing are experts at tailoring a product or service for the military veteran market, tailor brand positioning for differentiation, and then reaching and influence the military and veteran audience through a variety of media. Services include:
  • Military veteran marketing – Strategy, best practices, and marketing for military affinity and loyalty programs
  • Strategy Consulting – Research and insights driven strategic development for veteran programs and initiatives
  • Military veteran research – Experts in researching the military and veteran audience. Hold vast amount of proprietary insights into military veterans, active military, National Guard, reserve, and military spouses
  • Full-service marketing agency – Capabilities in new media, recruitment advertising, business development, online media, graphic development, video production, event marketing, social media, sales experience and public relations.  MARCH has a large, active network in the veteran marketing and government communities.
  • Advertising to the military and veteran audience – Experts in developing compelling and insightful communications to the military and veteran audience
  • Reaching the military and veteran audience through media – Understand unique media consumption and where to effectively reach military and veteran families. Can plan and buy media.