Our Military Shopper Lens

MARCH partners to deliver compelling shopper programs that change how brands are viewed and shopped by active military and veterans. It all starts by providing a distinct level of understanding around the decision-making process. This requires a combination of rational, behavioral and emotional insights, as well as an open pathway to non-linear thinking. We call this our Military Shopper Lens.

MARCH partners to deliver compelling shopper programs that change how brands are viewed and shopped by active military and veterans. It all starts by providing a distinct level of understanding around the decision-making process. This requires a combination of rational, behavioral and emotional insights, as well as an open pathway to non-linear thinking. We call this our Military Shopper Lens.

Our Military Shopper Lens is more than simply viewing the world through the eyes of the military shopper. It delves into the mind of this shopper to uncover deeply seeded motivations that drive thinking, feeling and ultimately action related to the purchases Military and Veterans make.  This deeper understanding allows us to help you facilitate, or even alter, this process—leading to a higher level of shopper satisfaction and delight.

 

Our Military Shopper Lens is grounded in foundational areas that move shoppers into buyers.

 

Landmark Military Shopper Research
A more holistic view of U.S. military and Veterans shopping behaviors.

MARCH Marketing sought to better understand how veterans shop in an effort to highlight potential opportunities for improving this experience and build a more powerful bond with retailers and marketers. We uncovered the gap in knowledge that exists in this space and designed and conducted a landmark study to enlighten the world to many untapped opportunities here.

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